Inheriting traditions and evolving with the times

Since its launch in 1951, the Land Cruiser has been developed with the idea of supporting the lives and livelihoods of people in places that can only be reached in the Land Cruiser, a vehicle that allows people to go anywhere and everywhere and return safely.

• The Land Cruiser 70 series was launched in 1984 as a heavy-duty model primarily for commercial use and use in harsh environments. With this reintroduction in Japan, the powertrain, handling stability, design, and safety performance have been updated while maintaining the main characteristics of 70, such as reliability, durability, and ability to travel on rough roads.
• Equipped with a high-torque, high-output 1GD-FTV 2.8-liter direct-injection turbo diesel engine, which combines outstanding driving performance with superb fuel efficiency, the Land Cruiser “70” guarantees tough off-road performance while reducing noise, enhancing quietness, and achieving improved fuel economy.
• Adopting a highly durable and reliable ladder frame, the Land Cruiser “70” pairs outstanding off-road driving performance with improved on-road comfort.

Toyota Motor Corporation (Toyota) announced that it has re-introduced the Land Cruiser “70” in Japan today, November 29, 2023.

A car that inherits the universal values of the Land Cruiser

Originally launched as the Toyota BJ on August 1, 1951, the Land Cruiser series is now 72 years old. Immediately after its launch, it became the first vehicle to climb to the sixth station of Mount Fuji. From that time, it has fulfilled its mission of delivering safety and security to all types of people in places that can only be reached in the Land Cruiser. Developed and refined based on the actual usage situations of global customers, it provides reliability, durability, and off-road performance that allows people to go anywhere and everywhere and return safely. This concept has been passed down and evolved. With cumulative sales of about 11.3 million units^*1 in approximately 170 countries and regions around the world, it has supported the lives and livelihoods of people everywhere.

Since its launch in 1984, the 70 Series has continued to embody the reliability, durability, and off-road performance that comprise the universal values of the Land Cruiser. Put to diverse uses in the harshest of environments around the globe, the vehicle has continued to support local communities and the livelihoods of people everywhere.

Main features of the Land Cruiser “70”

With its authentic off-road design, tough frame, outstanding basic performance, and simple component structure, the Land Cruiser “70” has drawn on the series’ intrinsic features to support the livelihoods of people everywhere. The latest iteration of the vehicle has built on the unique properties of the 70 Series so that it can further support local communities and the livelihoods of people everywhere.