The new version of the mild-hybrid Japanese kei car is aimed for those who enjoy the outdoors

  • Suzuki expands the lineup of the Hustler kei car with the new Tough Wild trim
  • The model is distinguished by rugged styling cues and black exterior bits
  • The interior features water-repellent upholstery and matte khaki inserts

Suzuki introduced several updates for the second-generation Hustler, which has been on sale in Japan since 2020. The highlight is the addition of the new Suzuki Hustler Tough Wild trim, crowning the kei car’s lineup with more rugged styling and water-repellent upholstery.


The new Tough Wild follows the footsteps of proposals from aftermarket companies, featuring a new black grille that connects the round LED headlights for a cleaner look, and revised bumpers with a heavier dose of unpainted plastic cladding and chrome-plated inserts.

Suzuki designers chose a black finish for the garnish around the light units, the Hustler lettering on the hood, the Tough Wild emblem on the tailgate, the roof rails, door handles, and mirror caps, matching the 15-inch alloy wheels. Color options for the exterior include three two-tone shades (Off Blue, Soft Beige, and Vermilion Orange combined with a black roof) and three monotone options (Cool Khaki Pearl, Steel Silver, and Bluish Black Pearl).


Inside, the seats and door cards are upholstered in water-repellent cloth for owners who enjoy outdoor activities. The matte khaki inserts and stitching are unique to the Tough Wild trim, adding a military-inspired touch. As with all versions of the kei car, there are plenty of storage compartments all around the four-seater cabin. Finally, the seats can fold flat, transforming the interior into a sleeping area for two adults when combined with the optional mattresses.

The Suzuki Hustler Tough Wild is available with both versions of the mild-hybrid 660 cc three-cylinder engine. The entry-level naturally-aspirated mill makes 48 hp (36 kW / 49 PS), while the turbocharged engine is good for 63 hp (47 kW / 64 PS). Power is transmitted to either the front or all four wheels through a CVT gearbox.

Pricing for the Suzuki Hustler Tough Wild ranges from ¥1,760,000 ($11,212) for the naturally-aspirated 2WD model, up to ¥1,972,300 ($12,565) for the turbocharged 4WD. Rivals of the new model include the Daihatsu Tanto FunCross and higher-spec trims of the Mitsubishi Delica Mini.

Suzuki has confirmed plans for a fully electric version of the Hustler that will debut in Japan sometime in the next few years. It remains to be seen if the EV will be based on the current second-gen Hustler, or a new third-generation model.